As a dedicated headshot photographer in Portland, I'm thrilled to unveil an exciting new phase for my business! As my business has evolved, it became evident that the time had come to divide Nadia Chapman Photography into two distinct brands, each tailored to better meet the needs of their specific clientele. This transformation underscores my unwavering dedication to delivering top-notch, personalized headshot photography in Portland and its neighboring areas. In this article, I'll walk you through my rebranding journey, highlight what's new, and explain how these changes will enhance your experience as a client.
In 2019, I launched Nadia Chapman Photography, transitioning from a tech career to embrace my new role as a mother. Although my initial direction was uncertain, my enduring passion for photography and a newfound commitment to honing my skills to capture my son's growth fueled my journey.
During this period, I came across The Headshot Crew, an international network of headshot photographers committed to perfecting their skills, guided by the renowned headshot expert Peter Hurley. This experience helped crystallize my professional photography aspirations. As I expanded my expertise, I explored various photography genres, but two areas resonated deeply with me. My personal experience with motherhood drew me to maternity and motherhood photography, while my corporate background kept me connected to the precision and clientele of headshot photography.
I couldn't choose between my headshot and motherhood clients, as both are important to me, yet they have distinct needs. To effectively communicate with each group without compromising my message, it was essential to divide Nadia Chapman Photography into The Headshot Photographer and The Maternal Studio.
This article will focus on the rebranding of the headshot brand, from Nadia Chapman Photography to The Headshot Photographer. At the time of writing, the rebrand is still in progress, with a planned completion by late-April 2025.
The Name: Ive been wanting to move away from using my personal name as a brand for some time, allowing for future company growth. The new brand name 'The Headshot Photographer' was chosen to clearly identify the purpose of this brand.
The online rebranding process will continue for a number of weeks. When complete, you'll notice:
A Lot! The service my clients enjoy will certainly be staying the same! To point out a few aspects:
This is a truly thrilling moment for me! I am deeply grateful to all my clients, fellow Headshot Crew photographers, Peter Hurley and other coaches who have supported me in reaching this pivotal stage in my business. Above all, I owe a heartfelt thank you to my amazing husband for his unwavering emotional and financial support as we have built this business together. He has been there through the late-night editing sessions, cash flow challenges, and my undeniable shopping addiction for photography gear. Without him, none of this would have been possible.
If your headshot is a little lack luster, outdated, or simply doesn't represent your best side, i'd love to work with you! Click the button below for more details.